MEET SHEP
For more than 25 years, I have developed, manufactured, marketed and sold physical products. I understand the decisions that keep new founders awake at night—from finding a trustworthy manufacturer and committing to inventory to building a brand and attracting the first customers.
I work directly with first-time founders, inventors and growing product brands. Together, we turn your idea into a clear plan and work through it one step at a time.
25 years of experience
I have spent 25 years of developing physical products, launching new businesses and helping existing companies grow quickly. I have been involved at the ground level of five new companies, working directly in product development, manufacturing, sourcing, branding, wholesale sales, e-commerce, Amazon and direct-to-consumer marketing.
At Enjoy Lighting, I was the company’s first sales employee and served as National Sales Manager as the business grew from approximately $200,000 to $10 million. At FlamelessCandles.com, I helped the company reach its first $1 million in approximately 12 months. At Enchanted Spaces, I developed more than 100 products that generated over $12 million in sales.
I understand both sides of the entrepreneurial journey: turning an idea into a market-ready product and helping an established company reach its next stage of growth.
Today, I use that experience to help first-time founders develop products, avoid expensive mistakes and build a practical path toward repeatable sales. My approach is simple: gather evidence before making large investments, create something the market genuinely wants and scale only when the business is ready.
Let's chat
I work directly with small-business owners and entrepreneurs to turn ambitious ideas into reality.
45 min